![]() Research from software company Citrix found that hybrid knowledge workers were more likely than remote or fully in-office workers to connect with their coworkers in a manner that led to increased productivity, satisfaction, and connection with their bosses. To be sure, Cook and like-minded leaders may have a point on the benefits of office work. ![]() “If you were here on a Friday, it would be a ghost town.” He’s not wrong as of last summer, just 30% of American workers were going to offices nationwide, per data from property manager Kastle Systems. That doesn’t mean five days of in-person work, he added. So that takes the serendipity of running into people and bouncing ideas off and caring enough to advance your idea through someone else because you know that’ll make it a bigger idea.” “You have to collaborate with one another because we believe that one plus one equals three. “We make product and you have to hold product,” he said. In an interview with CBS in November, Cook defended his company’s hybrid work push. company to hit the milestone.Ĭook remained undeterred. In January 2022, right in the midst of a pushed back return to office mandate, it briefly reached a truly massive market capitalization of $3 trillion-this represented a tripling of its valuation in fewer than four years, becoming the first U.S. Apple surpassed $2 trillion in market capitalization in August 2020, as millions of consumers ran for their products. ![]() “We believe that Apple should encourage, not prohibit, flexible work to build a more diverse and successful company where we can feel comfortable to ‘think different’ together,” members of Apple Together wrote.Īnd in fact, Apple workers can point to some spectacular financial results in the remote era. Over 1,200 Apple workers signed a petition last summer-dubbed “Apple Together”-pushing back against the in-person mandate and arguing that they have done “exceptional work” from home throughout the pandemic. By August, it had upped its requirement to three days per week: Tuesday, Thursday, and a third day each team leader chooses. Throughout 2021, as new variants emerged and more workers pushed back, leaders continued to push that date back.Īpple gradually added more days to the return-to-work mandate throughout 2022. "At Apple, some orgs are saying failure to comply could result in termination, but that doesn't appear to be a company-wide policy," Schiffer added.Ī representative for Apple did not respond to Fortune’s request for comment.Īpple is one of the many companies that have attempted, at various points since the first lockdowns, to set a firm date on a return to office. She added that it is tracking employees via ID badge swipes, and some managers may give escalating warnings that could ultimately lead to termination. In other words, the experiment may be losing steam.Īpple is threatening to level disciplinary action against workers who fail to come into the office for three-fifths of the working week, Zoë Schiffer, managing editor of tech newsletter Platformer, tweeted on Wednesday. And now he’s reportedly threatening to discipline the holdouts. Just a couple months later, though, he ordered staff back three days a week. "We're running the mother of all experiments,” he said at the TIME 100 symposium in New York, “because we don't know," he trailed off. This may explain how mandatory out-of-office work enabled tearing down cross-functional communication barriers to deliver even better results.In June 2022, Apple CEO Tim Cook sounded pretty philosophical about remote work. We encourage distributed work from our business partners, and we’ve been a remote-communication necessary company for some time, a vision of the future that Steve Jobs himself predicated in an interview from 1990. ![]() However, orgs are rarely co-located within walking distance, let alone in the same building, meaning our best collaboration has always required remote communication with teams in other offices and across timezones, since long before the pandemic. Such collaboration is widely celebrated across our organization, and arguably leads us to our best results - it’s one of the things that makes Apple, Apple. At the same time, we strongly encourage cross-functional, cross-organization collaboration, and our organization’s many horizontal teams reflect this. Apple’s organizational hierarchy lends itself towards offices that often follow the same structure, wherein people in the same organization are more likely to be co-located in an office. In fact, we are already a distributed company with offices all over the world and across many different timezones. Looking around the corner, we believe the future of work will be significantly more location and timezone flexible. ![]()
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